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Lucy West,
Strategic Product Design Leader
Making complex experiences clearer, more useful and more human.
I help organisations shape what comes next and bring it to life – from research and product strategy through to design and delivery.
My work connects customer needs, business priorities and technology, with a particular focus on responsible AI and the teams and practices that make good design possible.
Explore my work
What I bring
Product direction grounded in real needs
Turning research and complex business challenges into a clear experience vision, product priorities and practical next steps.
Design from discovery to delivery
Connecting the whole customer journey with the detail of information architecture, interaction design, prototypes and implementation.
Thoughtful approaches to AI
Shaping useful AI experiences, considering where human judgement matters, and helping teams develop responsible ways of working.
Leadership that builds capability
Growing design teams, strengthening collaboration and helping people do confident, thoughtful work.
Safer.design
Making responsible AI part of everyday design.
My independent practice exploring how human needs, ethics and safety can inform the products we build and the decisions behind them.
