Atlassian
Atlassian
Connecting customer insight with product decisions
Customer experience strategy and design
I contributed to work strengthening how customer experience informed product decisions and delivery.
Role
Senior Experience Designer
Company
S&C (now BCG X, APAC)
Client
Atlassian
Focus
Customer experience strategy and design
“Atlassian gets that the most inventive solutions come from staying close to the people you’re building for.
–Project reflection journal
The challenge
As the organisation organisations grew, Atlassian knew customer insight needed to remain accessible and useful across teams. The engagement explored how customer experience strategy could support that connection.
“Good design isn’t just what the customer sees, it’s how the whole org moves around them.
–Project reflection journal
My contribution
I helped develop experience frameworks, tools and ways of working that linked research, prioritisation and delivery.
Working with the project team, I contributed to customer experience strategy and practical guidance for applying it.
–Concept sketches
What the work enabled
A foundation for more consistent customer-centred decision-making and a shared approach to connecting experience priorities with product work.
–Concept sketches
–Team workshop
–Concept sketches
–Project pack sketches
“We build products and services that bring people together and make them awesome.
–Atlassian
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