Woolworths
Woolworths Everyday Rewards
Connecting the Everyday digital experience
Design leadership, product design, research and design systems
I led product design work bringing the Everyday ecosystem into a more unified digital experience for 7 brands.
Role
Product Design Lead
Organisation
Woolworths Group
Product Everyday Rewards
Focus
Design leadership, product design, research and design systems
“Thank you so much for your dedication and hard work for the Everyday project. You have done an incredible job and set us up for success!
–Team feedback
The challenge
Members needed to understand the relationship between different Everyday products and services, find relevant information and move confidently between journeys.
The challenge involved both the customer experience and the coordination required across 7 product, design and delivery teams.
“Everyday.com.au is a great idea as a one-stop shop.
–Research participant
My contribution
I led research, experience definition and detailed design, with a focus on navigation, homepage structure and connected member journeys.
Working with product, engineering and delivery leaders, we helped translate a shared experience vision into practical design decisions and phased delivery.
I also strengthened reusable patterns, design workflows and iterative ways of working, supporting consistency across the team.
What the work enabled
A new and clearer experience for discovering Everyday services on everyday.com.au, supported by shared design direction and stronger collaboration across delivery teams.
–Concept journeys
–Desktop design
–User testing notes capture
–Everyday Rewards screen
“This wasn’t just about bringing products together, it was about creating a smarter, simpler, and more personal experience for millions of Everyday members.
–Project reflection journal
