The University of Melbourne
Creating a shared digital direction during a faculty merger
Experience strategy, design, research and IA
I led strategic design work supporting the digital transition of the Victorian College of the Arts and Melbourne Conservatorium of Music into the Faculty of Fine Arts and Music.
Role
Strategic Design Lead
Organisation
CX Lavender Design Agency
Focus
Experience strategy, design, research and IA
“Working with the team helped us make sense of a complex transition. They really got to the heart of what our students and staff needed, and helped us bring it all together in a way that actually felt like us.
–Project stakeholder
The challenge
The new faculty needed a coherent digital experience that respected its distinct communities and helped students, staff and partners find their way.
Our research scope:
27 research participants
6 workshops
6 interviews
My contribution
I led research and stakeholder workshops, mapped service journeys and translated insights into information architecture, content priorities and design guidance.
The work connected organisational change with the practical needs of people using the faculty’s 5 websites and services, and how to optimise integration into a single digital experience.
What the work enabled
A shared digital direction and implementation guidance for bringing multiple websites into a single student, faculty and partner experience.
–Student exhibition
–Synthesis
–Team retro
–Student workshop post-it note
“This project was about uniting people and stories.
–Project reflection
