Mable

Mable

Building design capability through rapid growth

People leadership, product strategy and design operations
As Product Design Manager, I helped grow Mable’s design team and practice during a period of rapid organisational change.

Role
Product Design Manager
Organisation
Mable

Location

Sydney
Focus
People leadership, product strategy and design operations

Mable stats, Apr 2025

25M+ Care hours delivered

28k+ Active NDIS and aged care clients

21k+ Active support workers

The challenge

In a care and support marketplace, trust, accessibility and clarity matter at every step. As the business grew, the design practice needed to support more work while maintaining quality and connection to customer needs.

“We made experimentation part of the culture, giving teams space to test, fail, learn, and grow.

–Project reflection journal

My contribution

I recruited and coached designers, established regular critique and development practices, and helped teams take greater ownership of their work.

I partnered with senior leaders on experience direction and worked with product, engineering and data colleagues to connect research, priorities and delivery.

Alongside practice leadership, I supported complex product work and the design of customer support experiences.

What the work enabled

A stronger design practice with clearer expectations, more consistent ways of working and greater influence in product decisions.

The work connected team growth with business objectives to deliver thoughtful, accessible experiences.

–Team workshop, customer journey

–Creating Jira design workflows

–Project pack sketches

“Every feature we designed, every process we improved, came back to one thing: helping more Australians receive the care they need.

–Personal reflection.

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