FuturePresent
d

Lucy West is a researcher, designer, strategist, and entrepreneur. She is synonymous with Future Present Design, the platform she founded originally as Design Ethics in 2018, which has since become her company through which she does commercial work. It serves as a home for design and ethics projects, soon-to-include her writing, and maybe even a podcast one day.

We use our expertise in human-centred, speculative, and safety-centred design to help organisations innovate and expand their capabilities, products, and services.

Research + insights

We deepen understanding of the human experience, identifying key opportunities for impact. Our research reveals current realities, guides improvements, and envisions new possibilities. Our inclusive approach answers key questions and reduces risks in major product, service, technology, and design decisions.

Service + strategic design

We combine research, design and strategy in new ways to develop concepts that guide businesses and engage customers. Our focus is on improving products and services delivery and future-proofing operations. By identifying key opportunities, we create safe growth pathways and design services that are meaningful, useful, and impactful.

Product + user experience design

We design and test ideas for impactful change, creating pathways for reinvention. We drive change by delivering bold digital experiences at scale with a focus on usability and delight through compelling strategy, engaging content and clever information architecture.

Design leadership + capability building

As leaders in Australia’s design and innovation communities, we guide teams and decision-makers to define strategy, research and design direction. We help to scale creativity and efficiency, helping businesses align around shared values and solve complex problems for thriving futures.

We operate at the intersection of design, safety, technology, and futures, translating complexity into meaningful, future-ready outcomes.

Design

We rethink design thinking and human-centred design, refining outdated methods and streamlining the process. This ensures your customers, employees, and stakeholders move toward safe, effective futures, keeping your organisation responsibly thriving.

Safety + Ethics 

Safe futures are at significant risk, and we need a new approach that challenges us to think deeper. It’s important to recognise and redefine the everyday discrimination around us. We’ve created “Safety-Centred Design” (SCD), a method that helps our clients identify and avoid safety risks in their processes, products, and services.

Futures 

True innovation occurs when we remove day-to-day obstacles from our thinking. Speculative design reveals possible futures and offers a new perspective. It brightens creative thinking and helps explore potential implications in advance.

Technology

Technology is central to most products and services, bringing new challenges for humanity, design, safety, and the future. Understanding and leveraging key issues, trends, and new technologies is the foundation of our work.